About Us
And ...Why is Another Website Needed?
This site is designed to be a focused source of information on and about this lifestyle and a place to shop for park model trailers in RV Resort Parks. The site is intended to be a commercial enterprise, but certainly not a big one.
Today it is common to head for the internet to do some searching before going out to shop for a car or boat or even a new pair of running shoes. You may not be buying on line but at least you can get some information about the product, some idea of what is available, how much it should cost, and where to find that special item.
We are Canadians who have reached that stage in life where
we want lifestyle in the winters more like we experience in the summer. We have reached that age where keeping active is important and found that in the winter it gets more difficult to keep moving and doing.
We wanted to head south to warmer winter weather. Probably just like you.
We are developing this site after our own experiences in
both searching for information on this whole lifestyle and then experiencing the lifestyle first hand.
We also watched as friends spent days going from park to park to look at bulletin boards, visit realtors, phone ads, drive by trailers, and then waste everyone's time only to find that the trailer is not to their liking.
A lot of that hassle could be avoided if they had good information (with good pictures) on the web that they could
browse and then only follow up with those that meet their criteria.
There are not many sources online to get good information specifically on the RV Resort Parks, on Park Model homes, and on how and where to find rentals and sales of park model units.
After we bought our park model then the search began for information on how to maintain and improve the trailer. Again, we found it difficult
to locate the information.
There are places to find information but not neatly in one place. You can spend many hours finding bits and pieces here and there. We felt there was a need to focus just on Park Models and the RV Resort Parks that house them.
We began by talking to people with knowledge and experience in the lifestyle, the parks, and the park models. We searched for sites of value and any other sources of information available. We then put together the site as a compilation of what we have gathered and learned.
We have no formal affiliation with any parks, suppliers, or others mentioned or referred to on the site. We are not responsible for the content of any ads or other reference to other sites, organizations, or individuals.
About the Plan
Now here is more information than you probably need or want. But we want to be totally clear and open about our plans.
We have spent a few thousand of both our hours and dollars in the development of this site. Whether it can be a commercial success (breakeven?) or not we don't really know. (Our banker hopes it can be.) But starting a new site can be quite a challenge. Of course any site has to provide value or traffic will never build. There is a sort of 'catch 22' that is faced by many new site operators.
If, for example, you start a buy/sell site you need a lot of visitors to the site before it has value to those wanting to use it to promote their products. But if you don't have a good selection of ad listings on the site you won't get many users.
In our case we were planning an information site and knew that traffic can be generated gradually with good content. But we also knew that a big part of the information being sought by the users includes finding sources for renting or buying a park model. That provided us with a potential revenue source but also presented us with part of the same issue as the buy/sell sites.
We decided to address this dilema in a couple ways.
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First, our site was developed primarily as an information source with the objective of a site that provides useful information content for anyone with any interest in the RV Resort parks as a way to spend those winter months. That is our first primary target audience.
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Then, to provide early results for advertisers we developed a promotion plan to promote the site and give the early advertisers an advantage. Our ads for the site can be compared to a group ad for park models or parks. Using newspaper and other means we will get to the potential customers 'up north' at a reasonable cost to owners wanting to rent or sell their park models.
Our promotion plan will include some targeted advertising and other initiatives where
we can reach those 55+ers. We will be promoting a healthy and affordable way to
spend winter time in Arizona. And, of course, with the emphasis on park model trailers
in RV Resort Parks.
So ... How are we doing?
It has now been over three years since the site went up. The interest has grown at a good healthy pace. Visitors to the site keep growing and we now get daily emails from people asking for help in finding a park model and/or a good park. Most of the people we hear from are new snowbirds. Just retired and looking for their winter experience in the sunny south.
Last year we reached one million hits and 50,000 visitors. We are proud of those numbers because we know that the site is targeted at a small segment of the general population and that it is mostly used by people when they fiirst hunt for that park or park model.
We Want to Hear from You
We are not experts and probably many readers know more about park models than we do. But we want to begin by sharing what we have found and learned in our experiences. And we also want to hear from people with more experience than us to help make the site as constructive and useful as possible.
We welcome any and all comments, ideas, criticisms, suggestions, and (of course) information.
Simply click here to send your email to Joan and Lyle. It will be welcomed and appreciated.